Harvard Professor of History Jill Lepore’s latest book If Then explores the story of the Simulmatics Corporation – the Cambridge Analytica of the 1960s – which used emerging computer technology to try to predict human behaviour and win elections. Lepore visited the John Adams in 2019 to discuss her book These Thruths: A History of the United States.
New book by historian Jill Lepore
Harvard Professor of History Jill Lepore’s latest book If Then explores the story of the Simulmatics Corporation – the Cambridge Analytica of the 1960s – which used emerging computer technology to try to predict human behaviour and win elections. Lepore visited the John Adams in 2019 to discuss her book These Thruths: A History of the United States.
